Marston’s are launching a new consumer website based on iTradeNetwork’s industry leading e-commerce platform. The new website, www.classicales.co.uk, which launches this month, allows beer lovers to order classic beers, including Marston’s revolutionary Minicasks, online and have them delivered to their home.
Well-known in the pub sector for providing online ordering services for licensees, including the Marstons’ tenanted estate, this is the first time iTradeNetwork technology has been used as the basis for a consumer-facing site.
Alex Walters, iTradeNetwork’s UK Sales Director, comments, “We were very excited when Marston’s approached us to develop their new consumer site. It was a great opportunity to demonstrate the versatility of our technology. Our system is designed so that a client’s own branding can be quickly and easily applied to produce a unique and distinctive trading website, rich in functionality – whether consumer-facing or business-to-business focussed.”
Stephen Oliver, Managing Director of Marston’s Beer Company is delighted with the results:
“Having worked with ITradeNetwork to provide online ordering to our tenanted business, we were confident their system offered the functionality we needed and could be delivered quickly. The whole project was completed in just six weeks and we now have a fantastic looking site which offers a great new service to beer lovers across the UK.”
About Marston’s PLC
Marston's PLC is the UK's leading independent brewing and pub retailing business. It is the largest brewer of cask beer in Britain, brewing some of the UK's leading ale brands including Marston's, Banks's, Brakspear, Jennings, Hobgoblin, Mansfield and Ringwood. Marston's Beer Company operates five breweries - Banks's brewery in Wolverhampton, Marston's brewery at Burton on Trent, Jennings brewery at Cockermouth in the Lake District, Ringwood Brewery in Hampshire and Wychwood brewery at Witney in Oxfordshire. Via a national distribution network Marston’s delivers to a variety of different retailers, ranging from Marston's own estate of over 2,000 managed and tenanted pubs, to a vast array of free trade accounts and pubs operated by other pub companies such as Punch Taverns, Enterprise Inns and JD Wetherspoons. Marston’s beers are also available to purchase in many shops, supermarkets and off licenses nationally.
About iTradeNetwork
iTradeNetwork, Inc. is the leading global provider of on-demand supply chain management and intelligence solutions to the retail, hospitality and foodservice industries. Built upon deep industry expertise, a rich data foundation and an extensive trading partner network, ITN's collaborative solutions allow distributors, manufacturers, operators, retailers, suppliers and wholesalers of all sizes to reduce cost, grow revenue and strengthen trading partner relationships. Today, ITN's growing customer list includes over 6,200 global companies. ITN is a unit of Roper Industries, a Standard and Poor’s S&P 500 index company. For more information, visit www.itradenetwork.co.uk.